NEA Planning Task 2- Mood Board

 BRIEF:

• What brief did you choose? State two products that you're required to produce.

I have chosen the Magazines and Online brief, which requires me to complete one front cover alongside the contents page of the first two editions of a Current Affairs magazine. In addtion to this, i must produce two pages for the working website for the magazine, ensuring that the webiste pages promote the new magazine to my target audience, enabling all fans to interact with my content. 

• What are the minimum requirements for your chosen productions?

(Front Covers & Contents Pages)

1. Collectively, both front covers and their corresponding contents pages should exhit a minimum of four original, different primary photographs
2. It is required to have elements of editing on both magazine covers and contents pages (including photos, text, graphics, typography and layout)
3. There should be literal evidence such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy
4. Both media texts should embrace differing uses of mise-en-scene
5. Magazines should make present coventional components like a barcode, date, edition and price information
6. Visual and technological direction towards the online website should be distinct, allowing all readers to access online copies made available 
7. A minimum of two different social groups must be represented (e.g. as defined by age, gender, race and ethnicity, sexuality)

(Website Pages) 

1. An original audio/ audio-visual content with a complementary link to the online website must be included
2. Each page should showcase a minimum of one different and authentic image - these must be contrasting to those produced for the magazine
3. There should be an evident resemblence to coventional website designs, including an original title, logo and menu bar 
4. Text should be utilized to introduce the main features of the magazine
5. Providing working links between the home page to another, must be shown, allowing for functional use
6. A wide range of media language techniques shall be used in appropriate relation to the website (typography, images, fonts, backgrounds, logos, ect.)  

• What is the target audience as prescribed in the brief? 

A "cross-media production target audience" is prescribed in the brief; the audience must fall under a socially-concious, 16-25, middle to upmarket demographic. 

• What is your target audience for the products you're creating? (this needs to link to the audience profiling post) 

From my Audience Profile post, I am able to identify a greater female demographic, the majority which lie under the 16-25 age bracket.

INTRODUCTION: In this post, I will be exploring with different images, colours and fonts that are seen in a wide range of Current Affairs magazines, those which I may impliment when producing my main media text. In addtition, I will be looking the connotations of these elements, identifying how these affect the way my target audience might view my product. By creating this mood board, I will also be exploring creative ways on how to present my work. 

MOOD BOARDS: (sexual harassment)

When carrying out research on Sexual Harassment, I found 'hands' were a continued symbol throughout; one could convey that this anatomical gesture is utilized by victims to signify 'stop!', however, it could be argued that hands resemble the 'weapon' used to commit this crime and therefore, society often uses 'hands' to communicate this. When designing my main product, I will create emphasis on the preditor's hand, characterising it as a 'weapon-like' object instead of it reprsenting one's form of expression; this will highlight women's lack of ability to 'speak out', and we can identify elements of this in the mood board above. 

Alike the image located in the bottom left-hand corner, I want to capture a photograph, for my website, were there are elements of a foreground, middleground and background present, however, I aim to limit the male's facial identity because he represents ALL preditors, who collectively commit this offence. Evidence of this is seen above, where male representatives are not revealed - I believe that this further creates emphasis on the concept of 'secrecy' behind this subject matter.  

Seen above, are exemplar portraits of vulnerable women, society makes use of these and brings to light the unfortunate and distressing consequences as a cause of this offence. These have acted as inspiration to capture my own primary photographs, when producing my main text; I desire to photograph a female, utilising 'high-key' lighting, to display all physical trauma penitrated to the surface of the skin, while representing all female victims who are silenced. By implimenting a form of 'face-to-face' contact with the representative of the magazine, I aim to provoke a sense of 'reflection' within all men, reinforcing an understanding that sexual harassment is unexceptable. 

(coronavirus) 

When researching the occuring matter of COVID-19, I have discovered representatives of all ages, all which continue to be impacted by the virus on a day-to-day basis. Coronavirus has effected everyone differently, however, most commonly raised issues range from the lack of socialisation, employment, stress within the health sector and most importantly, the challenges faced within education. 

Eventhough the given matter troubles the nation and across the world collectively, I want to create a product that raises awareness on the forcoming challenges our new generations face. From my questionnaire, I was able to identify that children are the most effective representatives when delivering a message, view or ideology, and I can identify elements of this above, through the repeated representation of young children. Society utilises this to disclose the evolving threat all children battle against matter of both health and education, and uses the youth to sincerly project the severity of this matter. When composing my main text, I aim to use an adolescent figure of a younder demographic, in order to represent all individuals whom are currently misdirected and masked in silence in fear for their future. Alongside this, I am able to identify the isolation and 'division' paired with the lack of exploration and creativity, evident in today's society, corrupting our modern generation; the mood board I created uses events like the 2020 gcse and a-level result distribution paired with virtual learning to express this. 

To tribute this, the above mood board employs segments of the colour blue due to it's aquired connotations of melancholia and depression, used to symbolise the sorrowful and low-spirited atmosphese gathered by the lack of hope in the community; I will incorporating blue through the mise-en-scene of the hospital gown, mask and blue painted hospital walls to make my targeted audience aware of this.