Media Language and Representation

 INTRODUCTION:

In this post, I will undertake research into my specified brief in order to chose two fiting media texts. Furthermore, I will analyse elements of media language within each product, constructed by the institution, to identify their meaning and evident representaions, some which are made to appeal to an indented audience. 

TASK: (Undertake the research below)

Choose 2 media texts of the main texts from the brief you’ve chosen and analyse them addressing the question below:
How are combinations of media language elements used to create meaning and construct representations that address and appeal to an intended audience? 

You should be prepared to analyse the distinctive media language elements appropriate to the brief chosen, listed below:

Magazines as part of a cross-media brief:

• Layout
• Typography
• Use of language
• Use of images

MEDIA PRODUCTS:

Mind Map created by Maria Gomes with GoConqr

Mind Map created by Maria Gomes with GoConqr

TASK 2

Choose 1 example of a website from one of the media texts you looked at previously.

• Institution Name: The Spectator - 'spectator' has heavy connotations with watching and observing; this could suggest that the institution is always monitoring what is current in the nation (The Spectator is 'your pair of eyes') - if you're not watching, THEY are!
• Seen above, the The Spectator emblem is situated on the top left-hand corner; one could imply that the institution has purposely done this in order to clearly project their political affiliations (Left Wing).
• It has a 'rigid' layout, implying that the institution focuses solely on 'hard' news.
• It follows a traditional colour scheme of black-and-white, making them appear more credible and trustworthy.
• Photograph is centered, emphasising face-to-face contact, making it more intense and adding validity to the headline.
• The audience denotes that Boris is the representative for this "disgrace".
• In this medium shot, seen above, Boris is caught 'off guard' and one could say he looks chaotic and poorly composed, hence the poor "execution".
• The statement does not have a full stop, suggesting that the institutions feels strongly about this - the article elaborates on their point of view.

CONCLUSION: 

From my media language and representation research, I have found that many institutions use symbolic codes to construct representations effectiviely. Evidently above, they are used to create emphasis on one's spersona, their values and political affiliations. However, this can be affected by the institution's bias; consequently exaggerated representations are established which may be deceptive and untrustworthy. Additionally, I have aquired an understanding that institution's may introduce intertextual refrences to help portray these representations more clearly; it also allows the institution to harness a more hourmourous aproach and helps the audience intrepret these set of ideas in a 'relatable' manner. Alongside this, it is evident that the use of rhetorical questions have be significantly effective at cultivating public opinion; these linguistic codes allow the audience to evaluate their views and opinion, introducing an opportunity for individuals to discourse these beliefs between one another. Alike the above, I will make use of multiple symbolic and linguistic codes to present awareness of unconventional representations under the subject of sexual harrasment, those which oppose gender normative views and deviate from dominante ideologies. I will create emphasis on the lack of male sexually harrassed victims, and highlight that preditors may be of the female sex, eventhough it may uncommonly heard of.